There is a simple formula in digital: If you create an online experience that perfectly matches your customer’s expectations, transformative results are achieved for your organisation, incluiding:
- Loss of productivity
- Resource costs
Meeting your user’s expectations requires a deep understanding of their online behaviour, combined with the goals of your organisation. Technocrat works closely with you to achieve both - the analysis producing your digital strategy. The Digital strategy informs the next phase in the development process - which is Experience design. Experience design produces page designs and information architecture to be built.
Elements of Strategic Success
Key elements in Technocrat’s approach include:
Online traffic data is mined extensively to understand: where your existing digital is succeeding, opportunities for improvement, and most importantly, user behaviour and trends.
Workshops and interviews are key to refining user behaviour and goals, along with those of your organisation.
Inclusive Design Workshops
National standards exist for digital services and inclusive design. These, combined with Technocrat’s best of breed standards, provide the final vital piece in your digital success.
The final part of the process is to evaluate customer and organisational goals against the project budget - to ensure the right return on investment balance is gained, and the scope of development is tightly managed.
Digital Strategy Services Offered by Technocrat
- Data Mining
- Data Analysis
- User Research
- Goal Workshopping
- Digital Service Standards
- WCAG 2.0