Digital Strategy

However beautiful the strategy, you should occasionally look at the results - Winston Churchill
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There is a simple formula in digital:

If you create an online experience that perfectly match your customer’s expectations, transformative results are achieved for your organisation. Results include:

Greatly improved:

  • Revenue
  • Signups
  • Loyalty
  • Satisfaction

Significantly Reduced:

  • Complaints
  • Loss of productivity
  • Resource costs

Meeting your user’s expectations requires a deep understanding of their online behaviour, combined with the goals of your organisation.

Technocrat works closely with you to achieve both - the analysis producing your digital strategy. The Digital strategy informs the next phase in the development process - which is Experience design. Experience design produces page designs and information architecture to be built.

Elements of Strategic Success

Key elements in Technocrat’s approach include:

Data Analysis

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Online traffic data is mined extensively to understand: where your existing digital is succeeding, opportunities for improvement, and most importantly, user behaviour and trends.

Developer Training

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Workshops and interviews are key to refining user behaviour and goals, along with those of your organisation.

Inclusive Design Workshops

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National standards exist for digital services and inclusive design. These, combined with Technocrat’s best of breed standards, provide the final vital piece in your digital success.

The final part of the process is to evaluate customer and organisational goals against the project budget - to ensure the right return on investment balance is gained, and the scope of development is tightly managed.

 

Digital Strategy Services Offered by Technocrat

Data

  • Data Mining
  • Data Analysis

Research

  • User Research
  • Goal Workshopping
  • Personas

Standards

  • Digital Service Standards
  • WCAG 2.0

Talk to us today

To find out more about Technocrat Strategy, call us on 1300 830 500, or
Talk to us today

Recent Projects

Foxtel Presto

Drupal Development, Migration & Support

Technocrat are a rare breed; they delivered on time and on budget, had expert knowledge and never quit.

Technology Delivery, Michelle Stevens

Foxtel Presto

Manningham Council

Drupal Development & Support

The new Drupal Intranet is one of the best, most successful large-scale rollouts we have had in my 7 years here - thanks to Technocrat.

Web Communications, Donna Russ

Manningham Council website screenshot